We recently announced the launch of our #SpentOnRent campaign to gain insight from real people about what’s holding them back from homeownership. This campaign followed the release of The Millennial Homeownership Report, in which we partnered with the Urban Institute to investigate the reasons behind low millennial homeownership rates.
What’s holding you back from homeownership? Let us know using #SpentOnRent and #Sweepstakes, and you’ll be entered to win $5,000 to put toward your version of the American Dream. Official rules: https://t.co/2Ymveb6uk3 pic.twitter.com/CpENo9BWiM— Better Mortgage (@betterdotcom) July 11, 2018
Right now the things holding me back from home ownership are student loan debt and the cost of living. Working full-time is a blessing but it's not easy keeping your head above water. #SpentOnRent #Sweepstakes— Hannay (@hannaeo_) July 16, 2018
Finding the right fit for my family. The homes we've been looking at in the right school district for my kids, great neighborhood, have skyrotted in price. A few years ago we could have afforded it, but the home values have gone up ALOT. #SpentOnRent #Sweepstakes— Marilyn (@DIYMominIt) July 18, 2018
Top themes from #SpentOnRent tweets:
Real Talk: Unpacking homeownership
We also partnered with supporters who helped spread the word about the report and shared their own stories about homeownership. Here were a few of our favorites:
La Guardia Cross:
Millennials get blamed for a lot.— Sam Whiteout (@samwhiteout) July 12, 2018
When it comes to owning a home, we’re fighting an uphill battle against an unfair system 🏠 #SpentOnRent
Dove into this w/ @betterdotcom & the Urban Institute cause millennials are keeping this country afloat but being drowned in the process. pic.twitter.com/oqzI9TErrw
Congrats to our sweepstakes winner!
@darkwater70 won $5,000 to put towards their version of the American Dream.